Driving Customer-Centric Growth Through Loyalty, CRM, and Data-Driven Marketing
About Me
With over 20 years of experience in marketing and customer strategy, I’m passionate about driving transformative change and creating sustainable, customer-centric growth. Throughout my career, I’ve had the opportunity to work with some of Australia’s most prominent organisations, delivering strategic innovation and building deep, lasting customer relationships that align with business objectives.
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Having recently shifted to fractional and consulting roles, I’m focused on partnering with executive teams and boards to shape customer strategies, optimise value propositions, seek board funding, and create customer-centric cultures that accelerate growth and retention. I combine strategic vision with hands-on execution to deliver measurable business results.
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EXPERTISE
CUSTOMER
Customer-centric growth starts with leadership—and that's where I come in. I work with Boards, CEOs, and executive teams to make customer experience a strategic priority.
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With deep expertise in loyalty, CRM, guest experience, market research, and digital marketing, I turn insights into actionable strategies that accelerate revenue and build long-term customer value.
My approach is commercial, outcome-driven, and always anchored in what matters most—your customers.
TECHNOLOGY
Strategic marketing technology leadership that delivers. I lead high-impact martech initiatives from investment through to execution—maximising ROI and driving sustainable growth.
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With deep expertise across mobile apps, website optimisation, CRM, loyalty platforms, and guest experience technology, I take a results-driven approach that aligns your tech stack with your business goals.
I build and lead teams that deliver on time, on budget, and with measurable impact.
COMMERCIAL
Driving data-led, profitable growth. As a strategic commercial leader, I deliver revenue growth that’s both sustainable and profitable—consistently meeting and exceeding targets.
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I optimise P&L and marketing investment by turning customer insights and market dynamics into actionable strategies aligned with business objectives.
With expertise in business case development, financial modelling, and scenario analysis, I enable resilient, scalable growth that sets businesses up for long-term success.
LEADERSHIP
Leading with purpose, performance, and people. As a customer-centric leader, I empower teams to deliver exceptional results through a clear focus on performance, growth, and culture.
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I mentor talent, bridge capability gaps, and foster a culture of diversity and inclusion that drives innovation and engagement.
By prioritising people development, I align individual potential with business strategy—creating the conditions for long-term, sustainable success.
Whether you have a role available in your company or a project in need of a seasoned expert, let's discuss how I can help.
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