Driving Customer-Centric Growth Through Loyalty, CRM, and Data-Driven Marketing
About Me
With over 20 years of experience in marketing and customer strategy, I’m passionate about driving transformative change and creating sustainable, customer-centric growth. Throughout my career, I’ve had the opportunity to work with some of Australia’s most prominent organisations, delivering strategic innovation and building deep, lasting customer relationships that align with business objectives.
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Having recently shifted to fractional and consulting roles, I’m focused on partnering with executive teams and boards to shape customer strategies, optimise value propositions, seek board funding, and create customer-centric cultures that accelerate growth and retention. I combine strategic vision with hands-on execution to deliver measurable business results.
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EXPERTISE
CUSTOMER
I help Boards, CEOs, and executive teams put customers at the heart of strategy - where they belong.
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With expertise in loyalty, CRM, guest experience, market research, and digital, I transform insights into strategies that boost revenue and build lasting customer value.
Commercial. Outcome-driven. Always focused on what matters most - your customers.
TECHNOLOGY
I lead marketing technology initiatives end-to-end, driving real ROI and sustainable growth.
With expertise in apps, websites, CRM, loyalty, and guest experience, I align your tools and teams to your goals and customers.
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I build and lead teams that deliver - on time, on budget, and with measurable impact.
COMMERCIAL
As a strategic commercial leader, I deliver sustainable revenue growth - consistently meeting and exceeding targets.
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I turn customer insights and market dynamics into actionable strategies that optimise P&L and maximise marketing ROI.
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With expertise in business cases, financial modelling, and scenario planning, I help businesses grow smarter, stronger, and for the long term.
LEADERSHIP
Leading with purpose, performance, and people. As a customer-centric leader, I empower teams to deliver exceptional results through a clear focus on performance, growth, and culture.
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I mentor talent, bridge capability gaps, and foster a culture of diversity and inclusion that drives innovation and engagement.
By prioritising people development, I align individual potential with business strategy—creating the conditions for long-term, sustainable success.
Whether you have a role available in your company or a project in need of a seasoned expert, let's discuss how I can help.
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